I was craving space. Not just another panel or post-work drinks but real space to connect, grow, and celebrate the brilliant, relentless women building things that matter. Founders, operators, brand minds, and creatives who were rewriting what innovation looks like… but often doing it in isolation.
So we built the thing we wished existed.
SheInnovates is a community-powered experience series for women pushing culture forward—across tech, CPG, retail, media, and beyond. It’s where big ideas and real-talk collide. Where panels feel like group chats. Where bold conversations and brand-building moments happen between people who actually get it.
Since our first event, we’ve gathered hundreds of operators, founders, and marketing leaders across industries and coasts, from emerging startups to household names, to spark connection, visibility, and access. But this is just the beginning.
Our mission is to spotlight the women who make magic behind the brands you love and to create moments that catalyze what comes next. No gatekeeping. No posturing. Just powerful rooms, new ideas, and the belief that when women innovate together, everyone wins.
sheinnovates
Empowering Women to Lead the Future of E-Commerce and Digital Business
May 28, 2026
New York City
CHIEF
An event curated to unite and celebrate the brilliance, resilience, and innovation of women who are shaping the future of e-commerce and digital business.
This event brings together trailblazing founders, operators, and industry leaders to share insights, forge connections, and spark new ideas. Whether you’re scaling a brand, pioneering new strategies, or looking to connect with like-minded innovators, SheInnovates is your space to learn, grow, and lead.
Join us for inspiring conversations, actionable takeaways, and a community that champions women shaping the future of commerce.
SheInnovates is a gathering designed to amplify the voices of women driving innovation in e-commerce and digital business.
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on the agenda
morning sessions
9:00-9:45 AM
Guest Arrival & Breakfast
From Influence to Infrastructure: Building Something That Lasts
9:50-10:15 AM
Unlocking Financial Miracles in Business and Life as Women
10:20-10:40 AM
Resilience as a framework — how to stay steady and keep going
10:50-11:20 AM
Lunch & Activations
11:30 am-12:40 pM
Join us for a full day of panels, workshops, and networking designed for founders, operators, and brand leaders who want to stay ahead of what’s next in commerce.
workshop breakouts
1:30-2:30 pM
The Blind Spots I Had as a Founder — and Now See in Every DTC Brand I Work With
2:40-3:00 pM
The Right Kind of Wrong: Reading the Signals and Changing Course
3:05-3:35 pM
happy hour
4:00-5:00 pM
with Keynote Speaker: Erika Ayers Badan
- Tarot Card Reading by Helen Ho
- Photobooth Experience
Moderated by Jess Cervellon, Founder of Open Late Collective & Co-Founder of Midcoast
- Olivia Boersen + Alexandra Tapang from Skio
- Nikki Tooman from Sticky Digital
- Erika Ayers Badan, Meg Payne + Jess Cervellon
- Sophia Romeo and Kelsey Carroll from Funnel
3:40-4:00 pM
Power at the Table: Women Redefining What Commerce Leadership Looks Like
AFTERNOON sessions
Moderated by Dillon Perkovic, Co-founder of Midcoast
1:00-1:20 pM
Punching Above Your Weight: Women Operators Building Emotionally Resonant Brands
Opening Remarks & Intention Setting with Jess & Dillon
9:45-9:50 AM
to be announced
12:40 Pm-1:00 pM
Featured Speakers
Author of Nobody Cares About Your Career, Host of WORK, Founder of Work Like A Girl, Former CEO of Barstool Sports
Erika Ayers BadAn
CXO, Terra Kaffe
Cate Marques
Founder & CEo
of Superbloom
Lily Comba
Founder & Ceo of Flaus
Samantha Coxe
COO & CFO of Dash.fi
Shanyn Stewart
Senior Manager of
Global CX, SpANX
Janie Cormier
CEO and Co-founder OF
STICKY DIGITAL
nikki tooman
founder and CEo OF
Evestar
lolita petrossov
Manager, Integration Engineering at Funnel
Kelsey Carroll
Sr Strategic Account Executive
SKIO
Olivia Boersen
Senior Director of Development and Executive Producer at Vice Media Group
Meg PAyne
Solutions Consultant
Funnel
Sophia Romeo
Head of Creator Strategy, Superfiliate
sarah crow
Lead, merchant success
SKIO
Alexandra tapang
CEO of VEJA North America
tara gilson
HEAD OF MARKETING AT FLOURA
LYNNETTE BLANCHE
Chief People Officer at Prose
Veracelle vega
Founder of Tomorrow-Today Beauty
Indianna Roehrich
Director of Mid-Market Commerce at google
Lacie Sandstrom
Jess Cervellon is a seasoned marketing and customer experience consultant with over 15 years of experience. As the founder of Open Late Collective and previously a founding member of Feastables, she specializes in creating customer-centric cultures and refining customer interactions to build trust and loyalty. Jess also hosts "Above the Fold" podcast, sharing valuable marketing and CX insights across various sectors.
jess cervellon
Dillon is a highly motivated, dynamic professional with a strong background in partnerships, technology, and e-commerce. With a passion for the intersection of talent, marketing, and tech, she has spent the last five years driving growth and innovation in Enterprise Partnerships and Sales.
dillon duchesne
meet the founders
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Sign up for more details on future Sheinnovates events!
By entering your contact details, you agree to receive communications from the Midcoast and Open Late Collective team.